Digital Imaging Category Redesign

In order to showcase Best Buy's digital imaging products and services we redesigned the e-commerce experience on BestBuy.com. The new experience is inspirational and features educational content that gives the customers confidence to purchase at Best Buy.

I worked closely with business leaders, a UX manager, Information Architect, Copywriter and Project Managers to create this new shopping experience on BestBuy.com. We worked closely under tight deadlines to deliver pages that were inspirational, tablet-friendly, had a clear shopping path and related content designed to give customers the confidence to purchase at Best Buy. After the final wireframes were developed by the IA my job was to design and deliver final photoshop proofs to the development team as well as update content as needed.
The Department page above was designed to give customers large visual navigation with content that will help educate them on our product categories. It also showcased the top brands we carry for the customers that have a loyalty to one brand.
The category page above is very inspirational showing customers what they can do with the products we carry.
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